????一提到SAP公司，人們或許立即想到了超級無聊的企業資源規劃軟件（ERP）。但這家總部設于德國沃爾多夫的公司正在努力改變這種形象。

????周二上午在舊金山舉行的一個新聞發布會上，SAP公司推出了一系列措施，旨在提升該公司在數據庫和移動應用領域的市場份額。為實現這項目標，SAP公司將啟動一個1.55億美元的風險投資基金，以鼓勵研發依托于HANA的應用。HANA是該公司不久前推出的內存數據庫技術。它還撥出3.37億美元（轉換為歐元就是一個容易記住的整數）預算，用以幫助客戶轉向HANA數據庫平臺。在移動應用方面，SAP公司宣布它正在收購企業移動應用提供商Syclo公司（但沒有披露這筆交易的具體價格），同時還公布了一些其他的進展。

????“我們有能力成為世界上增長速度最快的數據庫公司，”SAP公司執行董事，技術和創新事務負責人維舍爾?斯卡對一屋子的記者和分析師說。

????HANA很有前途。它是SAP公司成立近40年來增長速度最快的產品，去年就輕而易舉地賺得2億多美元。但直至2011年年中，該公司甚至還沒有開展數據庫業務，絕大多數SAP應用產品其實都是在競爭對手甲骨文公司（Oracle）制造的數據庫平臺上運行。

????SAP公司相信，它有望在2015年前成為第二大數據庫提供商。即使對于聯席CEO孟鼎銘和施杰翰而言，這也是一個雄心勃勃的目標。但如果SAP能夠激發起開發人員的興趣，進而創造出大量基于HANA平臺的企業級應用，實現這項目標也并不是不可能完成的任務。當然，HANA現在依然處于發展的早期階段，甲骨文公司勢必將全力發動反擊（甲骨文拒絕接受本文作者的采訪）。

????此外，SAP公司還在移動應用領域發力。成為面向企業的iTunes如果真的能夠實現的話，也需要一定的時日。但SAP公司已開始更好地闡述其移動應用和HANA平臺的遠景和戰略。目前仍不清楚的是該公司在云計算領域的整體規劃。云計算是業界對SAP產品線最大、最有威脅的演變趨勢。

????When you think SAP (SAP), you probably think uber-boring enterprise resource planning software. But the Walldorf, Germany-based company is trying hard to change that image.

????SAP unveiled a series of initiatives to boost its market share in databases and mobile apps at a press conference in San Francisco on Tuesday morning. To that end, the company is launching a $155 million venture fund to spur development for applications built on HANA, its newish in-memory database technology. It is also putting up $337 million (convert to euros and you'll get an easier-to-remember round number) to help customers switch to HANA. On the mobile front, SAP announced it is acquiring enterprise mobile app provider Syclo for an undisclosed sum, among other developments.

????"We have the ability to be the fastest-growing database company in the world," Vishal Sikka, executive board member and head of technology and innovation at SAP, told a roomful of press and analysts.

????HANA is promising. It is the fastest-growing product in SAP's 40-year history, and raked in over $200 million in revenue last year. But up until middle of 2011 the company wasn't even in the database business, and the vast majority of SAP applications actually run on databases made by its rival Oracle (ORCL).

????SAP believes it can become the number two database player by 2015. That's an ambitious goal, even for co-CEOs Bill McDermott and Jim Hagemann Snabe. But it's not impossible, especially if the company is able to generate developer interest and create loads of fast, business-ready apps on top of HANA. Of course, it's still early days for HANA, and Oracle is sure to fight back hard. (Oracle declined to comment for this story.)

????SAP's got its work cut out on the mobile side too. Becoming iTunes for the enterprise will take time, if it happens at all. But the company is starting to better articulate its vision and strategy on both the mobility side and in regards to HANA. What remains unclear is its master plan for the cloud -- the biggest and most threatening transition in its line of business.