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    破解美國CEO高薪之謎
     作者: Eleanor Bloxham    時間: 2011年07月13日    來源: 財富中文網
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    盡管美國依然有數百萬人處于失業中,但美國CEO們去年的平均薪酬卻上漲了28%。雖然推高美國CEO薪酬的原因眾多,但跟工作績效卻沒什么關系。
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    ????您去年有沒有得到像樣的加薪?不用跳槽,不用為升職而競爭,也不需要比同行表現更出色,就能獲得28%的加薪,您意下如何?

    ????如果你是一家標準普爾500(S&P 500)公司的CEO,而你去年的工資卻只漲了28%,那可真是不值一提,因為在你的同行中,有一半人的加薪幅度都超過了你。

    ????美國的失業人數多達數百萬,可無論經濟狀況是好是壞,美國的CEO們總能得到加薪。原因何在?簡而言之,就是許多人的支持,還有一些細微的差別。

    ????以下是美國CEO們獲得加薪的幾個步驟。

    ????第一步:在確定薪酬時,忽略全球基準。

    ????盡管業務外包會使非CEO高管們的薪酬受到負面影響,甚至影響就業;但美國CEO的薪酬大幅上漲,在某種程度上來說,是因為公司董事會沒有將他們的薪酬水平與全球的同行進行對比。

    ????例如,??松凸荆‥xxon)的董事會在確定CEO的薪酬時,并沒有參考其他跨國能源公司的薪酬設置。

    ????而沃爾瑪公司(Wal-Mart)董事會則只是將其CEO的薪酬與其他美國企業的CEO進行對比,卻沒有把世界零售企業中排名第2的家樂福(Carrefour)、排名第3的麥德龍(Metro AG),或者排名第4的樂購(Tesco)作為參考對象。

    ????忽視同行業標準會帶來什么影響呢?

    ????努諾?費爾南德斯、米格爾?費雷拉、佩德羅?馬托斯和凱文?墨菲近期開展的一項研究顯示,在2003年到2008年期間,美國CEO們的平均薪酬是其他國家CEO們的兩倍。而且,在根據公司規模和行業進行調整后,相比國外同行,美國CEO們的薪酬依然高出80%。

    ????第二步:讓老板相信, CEO的薪酬不需要根據績效來確定。實際上,他們在確定薪酬的時候,完全可以忽略績效。

    ????每次,當聽到有人說CEO的薪酬采取“按績效支付”的原則,我們可能都會信以為真。但費爾南德斯及其同事們的研究顯示,美國CEO的薪酬達到其全球同行的兩倍,并不是因為他們表現非凡。(另外一項研究也證明,美國CEO的薪酬與他們的工作績效沒有太大的關系。)

    ????既然跟績效沒有什么關系,那究竟是什么推動了CEO的薪酬上漲呢?

    ????第三步:獲得股權

    ????研究結果顯示,美國CEO們的薪酬之所以高人一等,主要是因為美國的CEO獲得了高水平的股權薪酬,其中包括公司股票和股票期權。

    ????但事實還不止如此。

    ????第四步:為繼續占有這個肥差,要讓機構股東相信,以股權形式支付CEO薪酬對他們有利。

    ????研究顯示,如果公司有美國的機構股東,董事會更有可能提供高水平的股權薪酬(從而推高薪酬總額)。美國的機構股東要求更多按股權支付薪酬,因為他們認為提供股票和股票期權等薪酬獎勵,可以提高CEO的績效,并使薪酬與績效掛鉤。但事實卻并非如此。

    ????如果公司——以家族企業為例,由內部股東控股,而不是機構股東,那么內部股東能夠“把CEO的薪酬控制在較低水平”。這樣的公司有一套“更好的制度”。費爾南德斯認為,與機構股東相比,內部股東能更好地控制CEO。

    ????第五步:由獨立委員會確定CEO的薪酬。

    ????費爾南德斯及其同事的研究顯示,不論公司的規模大小,公司董事會中獨立董事的人數越多,CEO的薪酬便會越高。這聽起來是不是不合常理?表面看來,確實如此,但實際上,獨立董事對機構股東的利益更為敏感。

    ????如果美國的機構股東希望更多以股權形式支付薪酬,獨立董事極有可能把機構股東的想法付諸實施,進而使美國的CEO(與非其他國家CEO相比)獲得超高的薪酬。費爾南德斯表示,董事們開出“更高的股權薪酬”,是為了“回避(責任)問題?!?/p>

    ????第六步:確保公司在美國上市。

    ????費爾南德斯認為,美國正在向其他國家輸出其薪酬制度。外國公司在美國上市后,公司的CEO薪酬也會上漲。

    ????第七步:利用法規增加薪酬,證明提高CEO的薪酬符合股東的最大利益。(這么做看上去確實是“為了”股東。)

    ????如何才能做到呢?利用法規和會計慣例,證明提高CEO薪酬是符合規定的。

    ????例如,1993年,美國國會立法,規定公司高管基本薪酬一百萬美元以上部分,公司不能申請減免稅收。該項立法通常被認為是導致CEO激勵性工資提高的因素之一。

    ????另外一個推動因素,是美國以往采取的與股票期權相關的會計慣例。過去,通過股票期權的形式向高管發放薪酬的成本不必記入公司的損益表。這種會計方法使公司的損益表更好看,因為股票期權薪酬不會作為開支出現,因此這種會計慣例通常被認為是造成CEO激勵性工資提高的一項關鍵因素。

    ????而且,高管薪酬咨詢公司James F. Reda and Associates的創始人兼執行董事詹姆斯?里達預測,新《多德弗蘭克法案》(Dodd-Frank Act)要求利用圖表對比高管的薪酬與績效,這將成為美國公司提高CEO薪酬的另外一個借口。

    ????他表示:“公司會把這作為提高薪酬的口號,”而且公司可以“采取任何方式隨意分析那些信息?!崩镞_認為,如果一個績效指標不合適,他們就會換其他標準進行對比。

    ????里達預測,五年內,美國CEO的薪酬將在目前水平基礎上再翻一番。

    ????采取以上七個步驟,就可以像美國CEO一樣獲得高薪。不過,我輩不是CEO,要想復制這些做法并非易事。

    ????當然,公司董事會也可以采取其他措施,對表現優秀的CEO進行激勵和獎勵,而且公司確實應該關注這一問題。全美企業董事協會(National Association of Corporate Directors)與薪酬咨詢公司Pearl Meyer & Partners五月份發布的一份調查顯示,“33%的受訪對象把‘挑選與股東價值創造相一致的績效目標’作為董事會的首要任務?!?/p>

    ????或許,機構股東也可以重新考慮他們的需求。提供更高的股權薪酬對他們來說是否值得?他們到底想釋放什么信號?

    ????或許,更高的薪酬也不見得對CEO本身完全有利。因為這意味著公司財庫中能用來為你加薪的資金更少了,也意味著公司無法取得更好的業績,更多員工失業,更不可能招聘新人來替你分擔日益繁重的工作負擔。

    ????或許,我們現在需要做的,除了埋怨,還有更多。希望美國的“高薪傳染病”不會蔓延得太遠、太快。

    ????本文作者Eleanor Bloxham是董事會咨詢公司價值聯盟與公司治理聯盟(The Value Alliance and Corporate Governance Alliance)(http://thevaluealliance.com/)首席執行官。

    ????(翻譯 劉進龍)

    ????Did you get a decent raise last year? How about 28% without having to change jobs, vie for a promotion or outperform your peers?

    ????If you were a CEO of an S&P 500 company last year and your pay only went up 28%, then sorry, but half your peers did better than you.

    ????So with millions out of work, how do U.S. CEOs keep their pay rising in good times and bad? The short answer is an army of support and a few small distinctions.

    ????Here's how it's done.

    ????Step One. Ignore global benchmarks in setting pay.

    ????While outsourcing may be negatively affecting your pay as a non-CEO or your ability to find work, U.S. CEO salaries are soaring in part because of the failure of boards to compare the pay of U.S. CEOs against their global counterparts.

    ????Exxon's (XOM) board, for example, doesn't use other global energy firms when setting their CEO's pay.

    ????And Wal-Mart's (WMT) board compares its CEO's pay mainly to CEO pay at other U.S. firms and fails to include no. 2 world retailer Carrefour, no. 3 Metro AG, , or no. 4 Tesco among their benchmark companies.

    ????Why does that have an impact?

    ????Recent research by professors Nuno Fernandes, Miguel Ferreira, Pedro Matos, and Kevin Murphy finds that, on average, U.S. CEOs earned double their non-U.S. counterparts between 2003 and 2008. And, adjusting for firm size and industry, U.S. CEOs still earn around 80% more than their non U.S. based peers.

    ????Step Two. Convince your bosses that pay need not be based on your performance. In fact, they can just ignore performance in setting pay.

    ????While we'd all like to have a nickel every time someone said CEO pay is based on the principles of "pay for performance", research by Fernandes and his colleagues shows that U.S. CEOs aren't being paid double their global counterparts because they are doing a fantastic job. (Additional research supports the argument that U.S. CEO pay has little relationship to a CEO's job performance.)

    ????So, if it's not to do with performance, what is driving CEO pay upward?

    ????Step Three: Get equity.

    ????The research shows that U.S. CEO pay is higher primarily because U.S. CEOs are awarded high levels of equity compensation, which includes pay in the form of company stock and stock options.

    ????But you can't stop there.

    ????Step Four: To make sure the gravy train doesn't stop, get institutional shareholders to believe your equity pay benefits them.

    ????When companies have U.S. institutional owners, boards are more likely to offer high levels of equity compensation (and, in turn, total compensation), the research shows. U.S. institutional owners have pushed for greater equity-based pay based on the assumption that offering pay incentives like stock and stock options boost performance and align pay with performance. That has not been the case, however.

    ????When insiders, rather than institutions, hold more of a company's stock -- for example, in family-owned firms -- "they keep pay down," says Fernandes. There's "better discipline." Insiders do a better job of controlling the CEO than outside institutional owners have, he says.

    ????Step Five: Get an independent committee to determine your pay.

    ????According to the research from Fernandes and Co., regardless of a company's size, higher CEO pay is associated with a board comprised of more independent directors. But isn't it counterintuitive that having more independent directors would lead to higher pay? Perhaps on the surface, yes, but independent directors are likely more attuned to institutional owners' interests.

    ????If U.S. institutional owners want more equity-based pay, which leads to outsized U.S. (versus non U.S.) pay, independent directors are more likely to deliver what they think institutional owners want. The directors are "shielding themselves from [liability] problems" by handing out "higher equity based pay," Fernandes says.

    ????Step Six: Make sure your company is listed in the U.S.

    ????Fernandes says that the U.S. is exporting its pay practices abroad. When non-U.S. firms are traded on U.S. exchanges, the firm's CEO pay gets a boost.

    ????Step Seven: Take advantage of regulation to boost your pay and make the case that your additional pay is in shareholders' best interests. (You are really doing it for them.)

    ????How do you pull this one off? Use regulation and accounting conventions to justify pay increases.

    ????For example, in 1993, Congress passed legislation that limited the amount of base executive pay that companies could deduct in their taxes to $1 million. This legislation is often cited as one of the drivers for the rise of CEO incentive pay.

    ????Another driver has been past U.S. accounting conventions related to stock options. In the past, the expense of paying executives with stock options did not have to be included on the company's income statement. This accounting, which made companies' income statements look better because the stock option compensation did not show up as an expense, is often cited as a key contributor to the rise in CEO incentive pay.

    ????Going forward, James Reda, founder and managing director of compensation firm James F. Reda and Associates, predicts that a new Dodd-Frank requirement to include a chart that compares executive pay with performance will be used as yet another "excuse to increase pay" for CEOs at U.S. companies.

    ????"Companies will use this as a rallying cry to increase pay," he says, and they'll be "slicing and dicing the information any way they like." If one performance metric doesn't work, they'll just change the comparison, Reda says.

    ????Reda predicts in five years we'll see a doubling of U.S. CEO pay from the current levels.

    ????So those are your seven steps to be paid like a U.S. CEO -- although they may not be so easy to duplicate for the non-CEOs among us.

    ????Of course, corporate boards could study other approaches to motivating and rewarding good CEO performance, which does seem to be an issue of concern. A survey released in May by the National Association of Corporate Directors (NACD) with compensation consultants Pearl Meyer & Partners showed that "a total of 33% of respondents … ranked 'the selection of performance goals that align with shareholder value creation' as their top Board issue."

    ????Perhaps institutional owners could also rethink what they want. Has higher equity based pay been worth the money they've spent? What signals do they really want to send?

    ????Higher CEO pay is likely not going to benefit you. It means fewer dollars in the coffers for your raises, no better performance for your company, and more unemployed workers, rather than new hires who could help you with your growing workload.

    ????Maybe it's time for more than a collective sigh. Let's hope the U.S. contagion won't spread too far too fast.

    ????Eleanor Bloxham is CEO of The Value Alliance and Corporate Governance Alliance (http://thevaluealliance.com/), a board advisory firm.




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    最佳評論

    @關子臨: 自信也許會壓倒聰明,演技的好壞也許會壓倒腦力的強弱,好領導就是循循善誘的人,不獨裁,而有見地,能讓人心悅誠服。    參加討論>>
    @DuoDuopa:彼得原理,是美國學者勞倫斯彼得在對組織中人員晉升的相關現象研究后得出的一個結論:在各種組織中,由于習慣于對在某個等級上稱職的人員進行晉升提拔,因而雇員總是趨向于晉升到其不稱職的地位。    參加討論>>
    @Bruce的森林:正念,應該可以解釋為專注當下的事情,而不去想過去這件事是怎么做的,這件事將來會怎樣。一方面,這種理念可以幫助員工排除雜念,把注意力集中在工作本身,減少壓力,提高創造力。另一方面,這不失為提高員工工作效率的好方法??赡芎笳呤歉鞔驜OSS們更看重的吧。    參加討論>>


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