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    為何微軟內部人認為公司最高管理層已“迷路”
     作者: Gary Rivlin    時間: 2011年04月06日    來源: 財富中文網
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    由于史蒂夫?鮑爾默墨守陳規,死抱Windows和Office不放,這兩塊業務已成了微軟的搖錢樹。但是,也有人表示,微軟是以犧牲創新為代價,才獲得巨額營業收入。
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    在位于雷德蒙德的微軟工業園區,下午5點鐘,堵車便開始了。

    ????微軟(Microsoft)到底怎么了?我花了數周時間追蹤并采訪一大批前微軟員工,其中許多人都是效力于該公司長達15年以上的資深業內人士?,F在的問題是,你愿意花多少時間,聽我告訴你上述問題的答案。

    ????科瑞?索爾卡自1992年~2009年間一直效力于微軟。索爾卡提到了美國司法部針對微軟的反托拉斯之戰。微軟當時決定反擊美國司法部的指控,拒絕庭外和解。事情從此開始發生了變化。索爾卡還提到,蘋果公司(Apple)在其“我是Mac,你是個人計算機(PC)”的廣告宣傳中嘲笑微軟時,同事們均備感屈辱。然而多年來,微軟默默地忍受這些,幾乎從不予以還擊。

    ????“如果換在上世紀90年代,微軟做此反應,簡直令人難以置信?!彼鳡柨ū硎?。在他眼里,微軟“與以前相比,已變得小心翼翼”。

    ????菲利浦?蘇在跳槽到Facebook之前,曾效力于微軟12年。他認為,微軟喪失原有魅力的根本原因在于,公司員工缺乏進取心。蘇還記得,上世紀90年代后期,他在辦公室的地板上用睡袋打地鋪的情形,彼時微軟仍是華爾街的一個傳奇。蘇表示,而目下的現實是,在雷德蒙德的微軟工業園區,每天下午5點,交通阻塞就開始了。

    ????這也是為何微軟股票不再像以前一樣,每1年半便進行一次拆股的原因所在。過去七八年里,微軟股價始終徘徊在25美元。這一現象背后的事實是,與過去相比,員工們幾乎都趕在一個時間,趨之若鶩地逃離辦公室。

    ????“一旦辛勤工作與個人收入和其他獎勵脫鉤,”蘇表示:“人們很難再像從前那樣努力工作了?!?/p>

    ????不少前微軟員工都將責任歸咎于公司首席執行官史蒂夫?鮑爾默。他們又怎么可能不作此結論呢?11年前,當鮑爾默接手公司時,微軟可以毫不自夸地說,在軟件領域,它足以令競爭對手聞風喪膽?,F如今,微軟更為人知的是其種種失誤,而非成功的舉措和了不起的成績。在平板電腦和智能手機市場,它本該是一個有力的競爭者;因為十多年前,它就開始致力于電子閱讀器(e-reader)的開發,但是現在,當批評者指責其業績乏善可陳時,公司高管只有一句對應之辭:至少Xbox業務表現不錯。

    ????去年10月,Glassdor.com公司對1,000多名微軟員工進行的一項調研顯示,只有51%受訪者對公司首席執行官鮑爾默的業績感到滿意。

    ????“與三年前相比,反對史蒂夫的人增加了很多?!币幻爸袑咏浝肀硎?。他在效力微軟15年之后,于最近離開了公司?!耙虼?,員工們才會一致認為,在他的領導下,公司已然迷失了前進的方向?!?/p>

    ????所有人都認為,微軟算得上內部政治斗爭最為復雜的公司。過去,微軟在IT行業是眾人艷羨的對象,彼時,員工們與公司負責人私交密切,最佳產品經理甚至可以脫口說出首席執行官子女的生日?,F在,公司首腦好像整天坐在自己的辦公室里,離員工們足有一兩棟辦公樓的距離。一名前公司高管曾用“雷德蒙德的壕溝”這個比喻,來形容這座城堡里的人,特別是那些身居管理要職的人,對外部世界關注之少。

    ????“微軟將全部心思都用在了內部的勾心斗角上?!彼硎??!暗鹊侥阍诠咀搅烁呶?,你就會將90%的時間,用于內部斗爭以及建立內部權力網上?!?/p>

    ????比如,詹姆斯?維塔克爾就對這類事深感厭倦。維塔克爾是軟件測試領域的領軍人物,于1994年開始擔任微軟的咨詢顧問,并最終全職效力于微軟。他在微軟的地位舉足輕重,會定期與比爾?蓋茨會晤。但他最終發現,即便像他自己這樣備受尊重的老手,也沒有了以前的精氣神兒,無法單靠能力和業績與人競爭。

    ????“微軟的文化不再是:‘讓我們動手實驗,看看哪個點子更好,’而是:‘讓我們溜須拍馬,也許他們就會對我們的產品感到滿意?!?維塔克爾表示。他于2009年離開了微軟,轉投谷歌(Google)門下。更糟的是:那些手中握有大權的人,之所以位居顯要,不過是因為他們夠幸運,在恰當的時間出現在了恰當的地點而已,盡管其開發出的產品平庸不堪,隨著公司飛黃騰達,他們也步步高升。

    ????“微軟的企業文化,獎勵的是政治殺手?!币幻浖こ處煴硎?,他曾認為自己可能會是個例外:盡管中途加盟微軟,但作為外來者,事業仍能一帆風順。雖然他一從開始就深知,對于從其他公司跳槽過來,一加盟微軟就直接擔當資深職位的人,微軟人向來心懷敵意;但是,在他剛剛到微軟辦公后不久,有一天,一名高管現身他的辦公室,大言不慚地向他揭示微軟“生存法則”時,他還是不由得大吃一驚。

    ????“他就站在那兒,對我說:‘你給我記住,如果我愿意,隨時能讓你的團隊土崩瓦解?!彼貞浀?。在他看來(他并沒有在微軟干多久),在微軟,某人勢力的大小,是通過其與鮑爾默、蓋茨或者是二者的關系來體現的。他稱這些人為“要人”。其中一個“要人”會不經意地說,自己最近曾跟鮑爾默共進晚餐,接著再帶著威脅的口吻暗示說,如果人們不聽話,憑他的影響,輕輕動一下小拇指,就能讓他們死得很難看。

    ????“盡管如此,我仍然愿意相信,微軟仍然有機會再造輝煌?!崩镓惪?諾蘭德表示。她在效力微軟19年后,于2010年離開了公司?!暗?,微軟必須得做出改變,而且某種程度上說是劇變才行?!?/p>

    ????總體而言,前微軟員工都對老同事贊賞有加。(也有例外:有名前高管心中充滿怨氣,聲稱要將自己手中的微軟股票全部出手,因為“現在公司已病入膏肓?!保?0世紀90年代,當微軟身為面向大眾市場的廉價軟件廠商,宣布它開始進軍先進的商業應用領域時,全世界都對之嗤之以鼻?,F在,在微軟的贏利中,每年有40多億美元源自公司的商業軟件部門。該產品家族的利潤,已超過了多數《財富》美國500強(Fortune 500)公司的利潤。而且,在微軟的總收入中,商業軟件只位居第三,遠遠地被Windows和Office甩在了后面。去年,Windows贏利180億美元,Office收入也高達170億美元。

    ????但是,幾名前微軟員工反復強調,成功也往往會滋生出惡習。他們中,有不只一人引用心理治療師的術語,來形容Windows和Office之間不健康的伴生關系。小型設備才是發展的方向,而微軟恰在這塊前沿陣地上輸得最慘。他們接著表示,但是鮑爾默及其領導下的公司拒絕承認這一點。原因在于,Windows和Office兩塊業務就像兩眼金泉,巨額現金收入源源不斷地從中噴涌而出,以致鮑爾默等公司領導人根本感覺不到調整發展方向的緊迫性。正是這兩塊堪稱商業發展史上極為成功的許可業務,掩蓋了諸多失意帶來的傷痛和煩惱。

    ????微軟還接二連三地否決了頗有發展前景的內部項目。這些項目的發起人建議公司不再以Windows為核心,轉而建立新的平臺。微軟的軟件工程師們繼續埋頭編制運行于Windows系統的應用程序,之后,再在此基礎上進行修改,并且不管兼容性多差,都拿到手機、平板電腦或者瀏覽器上去用。同時,盡管辛苦努力了十余年,微軟在智能手機操作系統市場僅名列第五,市場份額不足5%。而在平板電腦市場,微軟的所作所為,頂多也就是個馬后炮。

    ????“微軟的一切內部機制仍然以Windows為核心?!闭材匪?維塔克爾指出?!癢indows永遠都是最重要的,網絡只能屈居第二。因此,整個公司整天都圍著一個日漸落伍的平臺轉?!?/p>

    ????我共采訪了16名前微軟員工。其中一半認為,鮑爾默該走人了。但是,這并不意味著,余下的一半人就認為微軟首席執行官干得很出色。盡管確實有幾個人持此觀點,但是,余下的一半人中,多數人都心存疑慮:誰可能比鮑爾默干得出色?

    ????也許,對于那些將多年職業生涯獻給了微軟的人來說,這是最重的批評之辭:微軟就像一架難以操縱又異常復雜的龐大機器,盡管這些人花了一個多小時,不厭其煩地歷數該公司走錯的每一步,但即使他們,也不得不承認,除非將微軟分成兩個或多個部分,否則該公司董事會除了繼續任用鮑爾默,同時希望他能知人善用,有效管理大批軟件人才,并扭轉劣勢外,別無他選。

    ????What's the matter with Microsoft? After spending weeks tracking down and talking with a long list of former Microsoft (MSFT) employees, many of them veterans with fifteen or more years with the company, the question is how long do you have to hear the answer.

    ????Corey Salka, who worked at Microsoft from 1992 until 2009, brings up the anti-trust fight. The company decided to fight the U.S. Justice Department rather than settle and things were never the same. Salka points to the humiliation colleagues felt watching Apple (AAPL) mock them in its 'I'm a Mac, You're a PC' campaign. For years Microsoft took it, he said, without so much as counterpunch.

    ????"That would have been inconceivable in the 1990s," said Salka, who describes Microsoft as "a more cautious company than before."

    ????Philip Su, who spent a dozen years working at Microsoft before taking a job at Facebook, sees a less motivated workforce as a root cause of Microsoft's lost mojo. Su remembers when he kept a sleeping bag at the office but that was in the late 1990s, when Microsoft still reigned as one of Wall Street's better stories. The new reality these days, Su said, are daily traffic jams in Redmond at 5 PM.

    ????That's the problem with a stock that is no longer splitting every 18 months, Su said. With a share price stuck at $25 for the better part of a decade, people tend to leave in a much more narrow time frame than in the past.

    ????"When there's so little correlation between how hard I work and my income and other rewards," Su said, "it's a lot harder to ask people to work that hard."

    ????Plenty of former employees point an accusing finger at CEO Steve Ballmer. How can they avoid doing so? When Ballmer took over the company eleven years ago, Microsoft had only to let slip it was entering a field to cause trembling among competitors. These days, though, the company is known more for its misses, fumbles, and stumbles than its hits and big scores. It should be a contender in the tablets and smart phone markets; it was working on an e-reader more than a decade ago but instead company executives have only one answer when critics bring up its flubs: Well, at least we didn't also blow the Xbox.

    ????A survey of more than 1,000 Microsoft employees conducted in October by Glassdor.com showed that only 51% of them approved of Ballmer's performance as CEO.

    ????"There's certainly a lot more dissension with Steve than there would have been even three year ago," said a former middle manager who recently left the company after 15 years. "There's this sense that under his direction, the company has really lost its way."

    ????By all accounts, Microsoft can be the most political of workplaces. In the old days, when the company was the envy of the tech industry, its people knew the competition so intimately that the best product managers could rattle off the birthdays of the CEO's kids. These days, though, it seems the competition sits in an office one or two buildings over. One former exec spoke of a "moat around Redmond" -- and how little attention those inside the castle, especially those occupying management positions, pay to the world outside.

    ????"Microsoft is such an inwardly-focused company," he said. "By the time you're in a senior position, it's like you spend 90% of your time focused on internal battles and internal power structures."

    ????James Whittaker for one grew sick of it. A leading figure in the software testing field, he started consulting for Microsoft in 1994 and eventually went to work for the company full-time. He was someone who met regularly with Bill Gates. And yet he found that even well-regarded old hands like himself didn't have the juice to compete on the merits.

    ????"Instead of a culture that said, 'Let's experiment and see which ideas work,' the culture is one of, 'Let's kiss enough ass so maybe they'll approve of our product,'" said Whittaker, who quit in 2009 to work for Google (GOOG). Maybe the worst of it: those in authority often attained their position because they had been lucky enough to be in the right place at the right time, succeeding when the company was riding high and despite producing a mediocre product.

    ????"It's a culture that actually awards the political assassins," said a software engineer who thought he might be one of the exceptions -- an outsider able to thrive despite moving to Redmond mid-career. He was well aware of Microsoft's reputation for being hostile to those hired into senior positions from the outside but he was flabbergasted just the same when a top exec showed up in his office one day to spell out the facts of life inside Microsoft shortly after he arrived on campus.

    ????"He's standing there telling me, 'I can have your team broken apart any time I want, just remember that,' " he said. As far as he could tell (he didn't last long), the coin of the realm within the company was one's relationship with Ballmer, Gates, or both. One of the "kingpins," as he described them, will drop that he recently had dinner with Ballmer -- and then hint darkly at how miserable someone of his considerable clout can make other people's lives unless they toe the line.

    ????"I still want to believe there's an opportunity for them to become a great company again," said Rebecca Norlander, who left Microsoft in 2010 after 19 years on the job. "But Microsoft needs to change. And in some cases change dramatically."

    ????Microsoft alum generally give their former colleagues credit. (Well, except the rather bitter former top exec who said he was selling every last share of stock in a company because "there's something cancerous inside the company right now.") In the 1990s, the world mocked Microsoft when this mass market maker of relatively cheap software announced it was getting into the more sophisticated world of business applications. These days, Microsoft's business software division contributes more than $4 billion a year to the corporate bottom line -- more in profits from this one family of products than much of the Fortune 500. And of course business software takes a distant third to Windows, which generated $18 billion in profits last year, and Office, which produced $17 billion in income.

    ????Yet success can breed bad habits -- a point several Microsoft alum hammered home. More than one employed the vocabulary of a therapist describing an unhealthy, co-dependent relationship when speaking about Windows and Office. Small devices are the future and it's on this front that Microsoft is having its biggest failures. Yet Ballmer & Co. remain in denial, they say, because the great gushers of cash Windows and Office generate means they don't feel the urgency they otherwise would –shielded from the pain of its many disappointments by two of the more successful franchises in the history of business.

    ????The company continues to thwart promising internal projects whose proponents who suggest a platform that isn't Windows-centric. Its people continue to write applications for Windows and then, after the fact, tailor them for use on a phone or a tablet or in a browser, no matter how ragged the fit. Meanwhile its in fifth place in the smart phone market, despite more than a decade of effort, with less than a five percent market share, and an after-thought at best in tablets.

    ????"All their internal machinery is still pointed toward Windows," James Whittaker said. "Windows always has to be first and the web is second. So the entire company is pointed at a platform becoming increasingly irrelevant."

    ????Of 16 ex-softies I polled, half thought it was time for Ballmer to leave. But it's not like the other half necessarily thought the company's CEO was doing a good job. A few did -- but most of the others wondered who else might do better.

    ????Maybe that's the most damning criticism offered by those who've devoted much of their work life to Microsoft: it is so unwieldy and complex a beast that even some of those who spent an hour or more telling me everything that's wrong with the company concede that, short of breaking it into two or more parts, the board has no choice but to stick with Ballmer and hope he can harness the company's considerable talents and turn things around.

    ?




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    @關子臨: 自信也許會壓倒聰明,演技的好壞也許會壓倒腦力的強弱,好領導就是循循善誘的人,不獨裁,而有見地,能讓人心悅誠服。    參加討論>>
    @DuoDuopa:彼得原理,是美國學者勞倫斯彼得在對組織中人員晉升的相關現象研究后得出的一個結論:在各種組織中,由于習慣于對在某個等級上稱職的人員進行晉升提拔,因而雇員總是趨向于晉升到其不稱職的地位。    參加討論>>
    @Bruce的森林:正念,應該可以解釋為專注當下的事情,而不去想過去這件事是怎么做的,這件事將來會怎樣。一方面,這種理念可以幫助員工排除雜念,把注意力集中在工作本身,減少壓力,提高創造力。另一方面,這不失為提高員工工作效率的好方法??赡芎笳呤歉鞔驜OSS們更看重的吧。    參加討論>>


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