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    特斯拉遭受重創,埃隆·馬斯克剛剛損失了280億美元

    PAIGE HAGY
    2023-10-27

    豐田章男表示,“人們開始意識到”,電動汽車的普及任重而道遠。

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    豐田汽車(Toyota)的總裁兼前首席執行官豐田章男(Akio Toyoda)。圖片來源:DAVID BECKER—GETTY IMAGES

    豐田汽車的總裁兼前首席執行官豐田章男一直對電動汽車相關的輿論持懷疑態度——這就是他今年早些時候從這家日本汽車公司的高層退下的主要原因?,F在,他終于可以說“我早告訴過你”這句話了。上周,特斯拉(Tesla)公布了糟糕的第三季度業績后,投資者開始意識到,電動汽車并非盈利的靈丹妙藥。豐田章男本周三表示:“人們終于看清現實了?!?/p>

    豐田章男一直都不認為發展電動汽車是汽車行業實現碳中和的唯一出路,他說,“攀登山峰的路有很多條?!逼渌饕嚬疽卜怕穗妱悠嚨耐瞥鏊俣?。Lucid汽車公司已經將電動汽車的生產速度減緩了30%,通用汽車(GM)則將雪佛蘭Silverado EV的面世時間推遲了整整一年。

    美國總統喬·拜登提出了減少美國碳排放和應對氣候變化的雄心勃勃的議程,作為議程的一部分,他在任期間的大部分時間里都在積極押注電動汽車。然而,由于高利率減弱了消費者對電動汽車及其他汽車的需求,如今電動汽車市場正起伏不定。Edmunds的洞察力主管杰西卡?考德威爾告訴《財富》雜志,這“讓許多人甚至都不敢進入這一市場?!?/p>

    盡管電動汽車銷量仍在增長,但增速已經放緩。據《華爾街日報》(Wall Street Journal)報道,2023年上半年,電動汽車銷量同比增長49%,低于去年同期63%的漲幅。

    電動汽車“成長的煩惱”

    考德威爾說:“我們正在向一項全新的技術過渡。代價是高昂的。它要求人們改變與汽車幾乎保持了幾十年的關系。因此,認為一切都會順利展開,而我們也會遵循理想的采用曲線,這有點不現實?!?/p>

    更不用說馬斯克——特斯拉首席執行官,社交媒體平臺X的所有者,并且據稱是世界首富——的凈資產剛剛還縮水了300億美元。電動汽車領軍公司特斯拉公布了兩年來最低的季度每股收益,比本就為負數的分析師預測值還低10%。股市隨之發生波動:特斯拉的股價立即下跌了逾17%,市值在短短兩個交易日內就銳減1380億美元。

    考德威爾說:“對于汽車公司來說,這將是電動汽車發展道路上一個巨大的減速帶,我相信他們已經看到了這一點?!?/p>

    豐田汽車的總裁稱他預見了這一天的到來。長久以來,豐田章男一直建議汽車行業繼續投資混合動力汽車、氫動力汽車及其他可選的環保汽車,以對沖對電動汽車的押注。

    福特汽車(Ford)也遲遲沒有把所有的雞蛋都放進電動汽車的籃子里,其宣布將減緩福特純電動皮卡F-150閃電的生產。福特汽車創始人亨利·福特的曾孫比爾?福特稱,圍繞電動汽車的言論“充滿濃厚的政治色彩”。

    福特在接受《紐約時報》(New York Times)采訪時表示:“藍州的人說,電動汽車很好,出于氣候的考慮,我們應該盡快采用電動汽車。紅州的一些人則說,電動汽車就像疫苗一樣,是政府硬塞給我們的,我們不想要?!?/p>

    通用汽車同樣宣布將放緩電動汽車的生產,此前該公司信心滿滿地承諾,到2035年將完全停產汽油和柴油動力汽車。通用汽車將這一舉措歸咎于電動汽車需求下降和汽車業罷工給公司帶來壓力。

    考德威爾說,不過,這些暫時性問題只是電動汽車“成長的煩惱”,電動汽車未來必將在汽車行業占據主導地位。

    考德威爾表示:“電動汽車是汽車行業發展的大勢所趨,否認這一點或許是不明智的。只不過,對于這條道路會如何發展,我們尚無法確定,并且比以往更加茫然不解?!保ㄘ敻恢形木W)

    譯者:中慧言-劉嘉歡

    豐田汽車的總裁兼前首席執行官豐田章男一直對電動汽車相關的輿論持懷疑態度——這就是他今年早些時候從這家日本汽車公司的高層退下的主要原因?,F在,他終于可以說“我早告訴過你”這句話了。上周,特斯拉(Tesla)公布了糟糕的第三季度業績后,投資者開始意識到,電動汽車并非盈利的靈丹妙藥。豐田章男本周三表示:“人們終于看清現實了?!?/p>

    豐田章男一直都不認為發展電動汽車是汽車行業實現碳中和的唯一出路,他說,“攀登山峰的路有很多條?!逼渌饕嚬疽卜怕穗妱悠嚨耐瞥鏊俣?。Lucid汽車公司已經將電動汽車的生產速度減緩了30%,通用汽車(GM)則將雪佛蘭Silverado EV的面世時間推遲了整整一年。

    美國總統喬·拜登提出了減少美國碳排放和應對氣候變化的雄心勃勃的議程,作為議程的一部分,他在任期間的大部分時間里都在積極押注電動汽車。然而,由于高利率減弱了消費者對電動汽車及其他汽車的需求,如今電動汽車市場正起伏不定。Edmunds的洞察力主管杰西卡?考德威爾告訴《財富》雜志,這“讓許多人甚至都不敢進入這一市場?!?/p>

    盡管電動汽車銷量仍在增長,但增速已經放緩。據《華爾街日報》(Wall Street Journal)報道,2023年上半年,電動汽車銷量同比增長49%,低于去年同期63%的漲幅。

    電動汽車“成長的煩惱”

    考德威爾說:“我們正在向一項全新的技術過渡。代價是高昂的。它要求人們改變與汽車幾乎保持了幾十年的關系。因此,認為一切都會順利展開,而我們也會遵循理想的采用曲線,這有點不現實?!?/p>

    更不用說馬斯克——特斯拉首席執行官,社交媒體平臺X的所有者,并且據稱是世界首富——的凈資產剛剛還縮水了300億美元。電動汽車領軍公司特斯拉公布了兩年來最低的季度每股收益,比本就為負數的分析師預測值還低10%。股市隨之發生波動:特斯拉的股價立即下跌了逾17%,市值在短短兩個交易日內就銳減1380億美元。

    考德威爾說:“對于汽車公司來說,這將是電動汽車發展道路上一個巨大的減速帶,我相信他們已經看到了這一點?!?/p>

    豐田汽車的總裁稱他預見了這一天的到來。長久以來,豐田章男一直建議汽車行業繼續投資混合動力汽車、氫動力汽車及其他可選的環保汽車,以對沖對電動汽車的押注。

    福特汽車(Ford)也遲遲沒有把所有的雞蛋都放進電動汽車的籃子里,其宣布將減緩福特純電動皮卡F-150閃電的生產。福特汽車創始人亨利·福特的曾孫比爾?福特稱,圍繞電動汽車的言論“充滿濃厚的政治色彩”。

    福特在接受《紐約時報》(New York Times)采訪時表示:“藍州的人說,電動汽車很好,出于氣候的考慮,我們應該盡快采用電動汽車。紅州的一些人則說,電動汽車就像疫苗一樣,是政府硬塞給我們的,我們不想要?!?/p>

    通用汽車同樣宣布將放緩電動汽車的生產,此前該公司信心滿滿地承諾,到2035年將完全停產汽油和柴油動力汽車。通用汽車將這一舉措歸咎于電動汽車需求下降和汽車業罷工給公司帶來壓力。

    考德威爾說,不過,這些暫時性問題只是電動汽車“成長的煩惱”,電動汽車未來必將在汽車行業占據主導地位。

    考德威爾表示:“電動汽車是汽車行業發展的大勢所趨,否認這一點或許是不明智的。只不過,對于這條道路會如何發展,我們尚無法確定,并且比以往更加茫然不解?!保ㄘ敻恢形木W)

    譯者:中慧言-劉嘉歡

    Toyota’s chairman and former CEO, Akio Toyoda, has long been a skeptic of the electric vehicle hype train—it was a big reason he stepped down from the top job at the Japanese carmaker earlier this year. Now, he can finally say, “I told you so.” With Elon Musk’s Tesla reporting disastrous third-quarter earnings last week, investors are realizing that EVs are no silver bullet for profit. “People are finally seeing reality,” Toyoda said on Wednesday.

    Toyoda has long denied that electric vehicles are the only way for the automotive industry to achieve carbon neutrality, saying, “There are many ways to climb the mountain.” Other major automakers are also slowing their EV rollouts. Lucid has slowed production by 30% while GM has delayed the introduction of the Chevy Silverado EV by a whole year.

    President Joe Biden has spent much of his time in office aggressively betting on electric vehicles as part of his ambitious agenda to reduce U.S. carbon emissions and fight climate change. But the EV market is wobbling as high interest rates dampen customer demand for electric and other vehicles. That’s “preventing a lot of people from even getting into the market,” Jessica Caldwell, head of insights at Edmunds, told Fortune.

    Though EV sales are still growing, the pace has slowed. In the first half of 2023, EV sales rose 49% from one year before, a slower rate than the 63% increase last year, the Wall Street Journal reported.

    EV ‘growing pains’

    “We’re transitioning to a brand new technology. It’s expensive. It requires people to have a different relationship with their vehicle that has been largely unchanged for decades,” Caldwell said. “So to think that everything was going to roll out smoothly and we follow this nice adoption curve, it was a bit unrealistic.”

    Not to mention, Musk—Tesla CEO, owner of the social media platform X, and purportedly the world’s wealthiest man—just took a $30 billion beating to his net worth. EV champion Tesla posted its lowest quarterly earnings per share (EPS) in two years, coming in 10% lower than already-negative analyst forecasts. The stock market acted accordingly, as Tesla’s shares immediately dropped over 17% and the company’s market capitalization fell by $138 billion in just over two trading days.

    “This is going to be a large speed bump in the road for automakers that I’m sure that they saw coming,” Caldwell said.

    Toyota’s chairman says he saw it coming. Toyoda has long advised the industry to hedge its bets on EVs by continuing to invest in hybrids, hydrogen-powered cars, and other alternative eco-friendly vehicles.

    Ford, too, has been slow to put all of its eggs in the EV basket, announcing it would slow production of its F-150 Lightning pickup. Bill Ford, the great-grandson of the automaker’s founder Henry Ford, has described the rhetoric surrounding EVs as “heavily politicized.”

    “Blue states say EVs are great and we need to adopt them as soon as possible for climate reasons,” Ford told the New York Times. “Some of the red states say this is just like the vaccine, and it’s being shoved down our throat by the government, and we don’t want it.”

    General Motors similarly announced it would slow down EV production after making bullish commitments to completely phase out gas- and diesel-powered vehicles by 2035. The company blamed drops in demand for EVs and pressures from the auto strike.

    But this blip is only “growing pains” for the inevitable dominance of EVs in the auto industry, Caldwell said.

    “The industry is moving towards EVs—to deny that would probably be unwise,” Caldwell said. “It’s what that path looks like—that’s what’s undefined and is causing more confusion.”

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