80、90后不能不會的5個社交媒體技能

????他們是在Facebook上長大的一代，有些人離開網絡甚至根本就不了解這個世界，他們把自己的生活巨細無遺地發布在Instagram上，而且他們了解新聞也不是通過電視，而是通過Twitter。

????但是在如何使用社交網絡來工作這個問題上，千禧一代（也就是80后和90后們）的無知程度卻到了驚人、甚至是危險的地步。美國雪域大學S.I.鈕豪斯公共傳播學院（SyracuseUniversity's S.I.NewhouseSchool of Public Communications）授教授威廉?沃德說：“一個人生于社交媒體年代，并不意味著他就是運用社交媒體工作的專家。這就好比說，我從小玩傳真機，但它并不會讓我成為一個商業專家?！?/p>

????沃德在雪域大學主講一系列受到學生普遍歡迎的本科和研究生課程，他在Twitter上有13500名粉絲。他認為，千禧一代缺乏不少重要領域上的知識。雖然他們擅于在社交網絡上聯絡自己已經認識的人，但是他們往往很難識別出Twitter、Facebook、商務社交網站LinkedIn和圖片分享網站Instagram等社交網站上的職業機會和陷阱。

????“八零后”們身上往往還帶著其它一些標簽，比如理想主義、自以為是、急功近利、渴望認同等等，這些都可能在工作上給他們帶來麻煩。沃德指出：“很多企業招聘千禧一代是因為覺得他們肯定擅長社交媒體。結果他們的老板沮喪地發現，這些人并沒有掌握這些技能?！蔽值逻€指出，企業對八零后員工社交媒體技能的期望往往要高于年長的員工。

????對于學生和初入職場的畢業生來說，學習一些社交媒體技能完全有必要。事業心強的八零后們尤其要重溫一下以下五個社交媒體技能：

?????知道什么時候按下刪除鍵

????去年九月，商業新聞網站Business Insider的技術總監帕克斯?迪克金森因為自己發表在私人Twitter賬戶上的言論而被東家開除，引起了廣泛的關注。迪克金森在Twitter上發表的關于女性和少數族裔的言論的確非常無禮，但是這個案例也暗示了一個更大的問題。八零后們有時意識不到個人言論有時也會造成職業上的影響。Twitter、Facebook等社交網絡都是大型公眾平臺，你在上面發表的言論經常會反饋到老板的耳朵里。迪克金森的事例表明，很少有哪個公司愿意把自己和種族歧視或其它歧視性的內容聯系在一塊兒，哪怕你的本意只是講個笑話。

????用社交媒體節省時間

????據科技類求職網站Salary.com去年的一項調查顯示，人們在工作時間最經常上的私人網站是Facebook。隨著社交網站的繁榮，現在大家上班時不僅要上Facebook，還會刷Twitter和Instagram，社交媒體很有潛力成為職場的時間殺手。但同時社交媒體也可以節省工作時間。麥肯錫公司（McKinsey）最近的一份報告指出，社交媒體的內部協作能力有可能為企業界節省高達1.3萬億美元的資金。比如像Yammer這樣的內部社交網絡可以讓員工組成虛擬的工作組，在信息板上進行溝通。員工們在協作時不再需要無窮無盡的郵件往來，而是可以持續在信息流上發布或回復消息。雖然這些都不是什么革命性的新技術，但是八零后和九零后們在如何在企業內部使用社交網絡這個問題上，眼前仍然是一團黑。

????They're the generation brought up on Facebook. Some have never known a world without the Internet. The innermost details of their lives have been exhaustively Instagrammed, and they get their news from Twitter, not TV.

????But when it comes to using social media at work, millennials -- the generation whose birth years can range anywhere from 1980 and 2000 -- can be surprisingly, even dangerously, unprepared. "Because somebody grows up being a social media native, it doesn't make them an expert in using social media at work," says William Ward, professor of social media at SyracuseUniversity's S.I.NewhouseSchool of Public Communications. "That's like saying, 'I grew up with a fax machine, so that makes me an expert in business.'"

????According to Ward, who has 13,500 Twitter followers and teaches a series of popular undergraduate and graduate courses on social media at the university, millennials are lacking in a number of critical areas. While they're very good at connecting with people they already know, they often fail to understand the professional opportunities and pitfalls posed by networks like Twitter (TWTR), Facebook (FB), LinkedIn (LNKD), and Instagram.

????Combined with some of the other predispositions of Generation Me -- idealism, entitlement, a need for instant gratification, and recognition -- this can be a recipe for trouble. "Companies hire millennials because they think they're good at social media. Then their bosses discover they don't have those skills and get frustrated," Ward says, noting that social media expectations are often higher for millennials than for older workers, who may be just as inept.

????For students and recent grads entering the workforce, some social media 101 is definitely in order. In particular, career-minded millennials desperately need to brush up on these five social media skills:

????Knowing when to hit the bleep button

????Last September, Business Insider attracted attention for firing its chief technology officer, Pax Dickinson, because of comments he made on his personal Twitter account. While Dickinson's Tweets on women and minorities were especially offensive, the situation hints at a larger issue. Millennials sometimes fail to appreciate that personal profiles can have professional repercussions. Twitter, Facebook, and other networks are largely public platforms; comments made can -- and often do -- get back to bosses. As the Dickinson case shows, few employers are eager to associate themselves with off-color or offensive content, even when it may be intended as a joke.

????Using social media to actually save time

????According to a 2013 Salary.com survey, the most frequently visited personal website at work is -- you guessed it -- Facebook. As networks proliferate -- and millennial employees not only check Facebook but also post on Twitter and browse Instagram and more -- social media has the potential to be a devastating time-suck. Yet it can also be a time saver in the office. A recent McKinsey report notes that social media has the potential to save companies $1.3 trillion, largely owing to improvements in intra-office collaboration. Internal social networks like Yammer enable employees to form virtual work groups and communicate on message boards. Instead of endless back-and-forths on email, co-workers can post and reply in continually updated streams. None of this is revolutionary, but millennials are often still in the dark on ways Facebook-like innovations are being taken behind the firewall.