社交媒體競爭太慘烈，推特用戶增長魔咒還無解

面對Snap Inc旗下增長迅速的社交應用Snapchat以及Facebook的激烈競爭，今年第二季度，推特的月均用戶未能實現較上季度增長。

二季度推特出現5500萬美元的減值損失，營業收入也同比下降4.7%，導致凈虧損規模進一步擴大。

推特一直想通過在線直播的合作提振收入，但今年4月沒搶過亞馬遜，丟掉了美國職業橄欖球大聯盟的在線直播權，堪稱當頭一棒。

截至今年6月30日的第二季度，推特月均活躍用戶為3.28億。金融數據與分析公司FactSet的分析師此前預計當季月均活躍用戶為3.288億。

月均活躍用戶是評估社交網絡服務的關鍵指標，通常根據30天內登陸和登出的用戶數量計算。

二季度推特的廣告業務收入同比下降8%至4.89億美元，但遠高于分析師此前預計的4.581億美元。

在推特公布財報前發布的報告中，美國加州投資機構Wedbush的分析師邁克爾·帕赫特寫道：“我們預計，除非推特營業收入能重新實現增長，否則廣告商會將廣告預算投放在定位更精準，到達率更高，規模也更大的平臺?！?

截至6月30日的第二季度，推特的凈虧損擴大到1.165億美元，折合每股虧損0.16美元，去年同期虧損為1.072億美元，合每股報虧0.15美元。

剔除一次性項目，推特每股凈利潤0.08美元。

二季度推特的營業收入下降約4.7%，降至5.739億美元，為2013年該司上市以來第二次季度收入同比下滑。（財富中文網）

譯者：Pessy

審稿：夏林

Twitter failed to add users on a monthly basis in the second quarter, compared with the first quarter, amid fierce competition from Facebook and Snap Inc's fast-growing messaging app Snapchat.

The company's second-quarter net loss widened as it took a $55 million impairment charge and revenue fell 4.7%.

Twitter has been trying to boost revenue through live-streaming deals, but suffered a setback in April when it lost a deal to live stream NFL games this year to Amazon.com.

Twitter's average monthly active users was 328 million in the second quarter ended June 30. Analysts were expecting 328.8 million, according to financial data and analytics firm FactSet.

Monthly active users is a key performance indicator for social networking services—typically calculated by taking the number of users who have logged in and logged out during the 30-day period.

Advertising revenue fell 8% to $489 million, but came in well ahead of the $458.1 million estimate.

"Until Twitter can return to revenue growth, we expect advertisers to devote their ad budgets to platforms with better targeting, reach, and scale," Wedbush analyst Michael Pachter wrote in a pre-earnings note.

The company's net loss widened to $116.5 million, or 16 cents per share, in the second quarter ended June 30, from $107.2 million, or 15 cents per share, a year earlier.

Excluding items, the company earned 8 cents per share.

Revenue fell about 4.7% to $573.9 million, the second time it has fallen since Twitter's debut in 2013.