愛立信CEO：4G需要慢慢來
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????《財富》專欄作家邁克爾?列弗?拉姆與愛立信（Ericsson）首席執行官衛翰思的對話拉開了“2014年科技頭腦風暴大會”的帷幕。愛立信是網絡和通訊基礎設備供應商，它開發的快速無線移動通訊網絡得到業界廣泛認可。最近愛立信的試驗成功達到了5G網速，但在這次對話中，衛翰思卻后退一步，談到了似乎早就已經成為歷史的2G網速。 ????現在為了適應更快的數據傳輸速度，各家公司都在不斷更新移動應用程序。愛立信公司決意與互聯網企業攜手，保障4G網絡尚未覆蓋的新興市場客戶也能使用這些應用程序。迄今為止，愛立信已經與Facebook合作創建了一所創新實驗室，爭取未來能有超過10億的新興市場用戶可以在聯網設備上使用Facebook應用程序。 ????愛立信放慢節奏背后自然有它的動機?！半m然我們有全球化的規模，”衛翰思說?！暗遣⒉皇鞘澜缟纤械胤蕉几采w了4G網絡。事實上，全球只有2億4G用戶?！毙l翰思預測未來五年內，以移動為中心的新興市場中會有10億左右新用戶入網。他們需要的是在沒有4G網絡的環境下也能夠愛立信移動網絡中運行的應用程序。愛立信現在正努力吸引更多用戶使用移動網絡，而它最大的競爭對手是中國企業華為。愛立信的業務遍布180多個國家，它仍然在爭取更大的市場份額。 ????“我們必須明白，以現有的網絡為基礎，我們還能有什么創新”，衛翰思計劃繼續攜手互聯網企業，讓更多的用戶使用移動技術。他說：“在我們的社會中，巨大的規模能改變很多?！保ㄘ敻恢形木W） ????譯者：Joseph |
????Brainstorm Tech 2014 kicked off with a conversation between Fortune’s Michal Lev-Ram and Hans Vestberg, CEO of Ericsson. Ericsson, a supplier of networking and communications infrastructure, has made its mark in wireless by developing faster mobile data speeds. Ericsson has even had successful recent experiments in 5G speeds, but today Vestberg took a step back to talk about what might seem like ancient history: 2G speeds. ????As companies continue to update their mobile applications for faster data speeds, Ericsson has decided to partner with Internet companies to help applications stay accessible for non-4G speed customers in emerging markets. So far, Ericsson has held an innovation lab with Facebook FB 2.35% with the goal to get more than 1 billion new people from emerging markets online using Facebook’s services on connected devices. ????Ericsson has the incentive to slow things down.”We have the global scale,” said Vestberg, “but not everyone has 4G in the world. In fact, only about 200 million people have 4G.” Vestberg predicts that the next billion people will come online in mobile-centric emerging markets within the next five years, and they will need applications that can work in non-4G areas on Ericsson’s mobile networks. Ericsson is also facing major competition from Chinese company Huawei to get more people using mobile networks. Ericsson, which operates in more than 180 countries, is in a race to scale even larger. ????“We need to understand what innovation will be built on top of our networks,” said Vestberg, who wants to continue to partner with Internet companies to make mobile technology accessible. “Enormous scale can transform a lot in our society.” |
