美國IPO市場回暖 企業科技公司受寵

????如果在Tableau Software上周五上市前，你根本沒聽過這家公司，一點也不奇怪。這家總部位于西雅圖的公司為技術和非技術部門的人員提供可視化分析軟件，但它的名稱還遠沒到家喻戶曉的地步。該公司IPO募資約2.54億美元，首日收盤價略高于每股50美元，較31美元的IPO價格漲了60%多。這對于一家數據可視化軟件公司已經很不錯了。

????Tableau趕上了企業科技領域最熱的趨勢——大數據這個詞都有些被用濫了。這家公司能讓用戶運用圖形界面（想象一下，那些色彩鮮艷的互動圖表）來查詢和呈現大數據組?！拔覀儎偼瓿闪藶槠趦芍艿穆费?，發現對于數據、分析以及數據改變生活的力量，市場有巨大的興趣，”Tableau聯合創始人兼CEO克里斯蒂安?夏博表示。

????Tableau很幸運地獲得了“DATA”（數據）作為股票代碼，但它只是最近和即將進行的數家企業科技和大數據IPO中的一宗。另外一家軟件公司Marketo也于上周五上市交易，首日大漲了78%。（Marketo銷售的云軟件面向的客戶，你可能想不到，是市場營銷部門。）當然，企業科技公司的IPO風潮實際上去年就開始了。雖然以消費者為中心的Facebook股價可能較一年前的IPO價格跌了30%，像Splunk、Workday和Palo Alto Networks等不怎么炫的公司股價表現要好得多。

????那么，誰會是下一家呢？隨便舉幾家，比如，文件存儲網站Box、移動設備管理公司Good Technology和安全軟件公司FireEye。需要再次提到的是，盡管最近幾宗企業軟件IPO備受矚目，但最受期待的IPO可能還是微博網站Twitter的上市，目前（有些人給出的）估值高達100億美元。

????與Twitter不同，Tableau需要上市以提高其“認知度和可信度”。這家公司當前的客戶包括沃爾瑪（Wal-Mart）、eBay等重量級公司，也有地區性醫院和政府機構?！斑@不是從一個客戶轉向另外一個客戶，而是提升所有的客戶，”夏博說，“我們的產品可以為任何需要使用電子表格的用戶使用”。當然，要讓任何一位使用電子表格的人考慮使用其產品（而不是越來越多的競爭性軟件），Tableau還有很長的路要走。但在紐約證券交易所（New York Stock Exchange）的舞臺上閃亮登場是個助力。（財富中文網）

????If you hadn't heard of Tableau Software before its glamorous debut on the public market last Friday, you're not alone. The Seattle-based company makes visual analytics tools for technical and non-technical employees alike but is far from a household name. And yet, it raised around $254 million in its initial public offering and closed its first day of trading at just over $50 per share, up more than 60% from its IPO price of $31. Not bad for a data visualization tool.

????Tableau (DATA) has tapped into one of the hottest trends in enterprise technology -- the overused buzzword that is big data. The company allows users to query and present large data sets using a graphical interface (think bright and colorful interactive charts). "We just finished a two-week roadshow and found that there's tremendous interest in data and analytics and the power that data can bring to improving lives," says Christian Chabot, co-founder and CEO of Tableau.

????Tableau was lucky enough to get the ticker symbol "DATA," but it's just one in a line of several recent and upcoming enterprise tech and big data IPOs. Another software company, Marketo (MKTO), also made its public market debut last Friday and saw its share price rise 78% on its first day of trading. (Marketo sells cloud-based software for, you guessed it, marketing departments.) Of course, the march of enterprise tech IPOs actually started last year. And while consumer-focused Facebook's (FB) stock may be down 30% from its IPO price one year ago, less sexy companies like Splunk (SPLK), Workday (WDAY) and Palo Alto Networks (PANW) have fared better.

????So who's next? There's file storage site Box, mobile device management player Good Technology and security software maker FireEye, to name a few. Then again, despite the recent high-profile IPOs of a handful of enterprise software companies, probably the most anticipated public offering is that of microblogging site Twitter, currently valued (by some estimates) at a whopping $10 billion.

????Unlike Twitter, Tableau needed to go public to help build "awareness and credibility." The company's current customer list includes heavyweights like Wal-Mart (WMT) and eBay (EBAY) plus regional hospitals and government agencies. "It's not so much about pivoting from one customer to another as it is about increasing all customers," says Chabot. "Our products can be used by anyone who needs to use a spreadsheet." Of course, Tableau has a long way to go before anyone who needs to use a spreadsheet actually considers using its product (and not a growing list of competitors' software). But a glamorous debut on the New York Stock Exchange stage could help.