全面解密黑莓“iPhone殺手”

????黑莓手機生產商RIM如今的股價已經跌到了五年前的零頭，它在智能手機市場的占有率也日益萎縮。1月30日，最新的黑莓10手機即將上市，RIM急需這款手機獲得成功。當年的RIM一度是智能手機行業的領軍者，被《財富》雜志（Fortune）評為增長最快的公司之一，年增長率達到驚人的84%。但由于驕傲自大和缺乏創新，RIM如今已經淪落到和微軟（Microsoft）爭老三的地步。

????為了重振雄風，RIM正在為即將推出的新操作系統和至少兩款新設備背水一戰。這樣就夠了嗎？歸功于很多“泄密”，我們已經了解到了以下消息。

????推廣活動重拳出擊（這當然是廢話）

????這可能是RIM最后的機會了，RIM自己也深知這一點。預計該公司會全力以赴地在紐約、多倫多、倫敦、巴黎、約翰內斯堡和迪拜等地召開新聞發布會。根據《紀錄報》（The Record）的報道，RIM計劃在本月末為黑莓10的發布舉辦大量的推廣活動，包括在基琴娜、沃特盧和安大略舉辦滑冰晚會（RIM的總部就在沃特盧）?；倌鹊氖姓髲d也為RIM亮了綠燈。通常來說，私人公司是不允許使用公共財產做廣告的，但這次基琴娜市卻允許RIM公司在市政大廳周圍的燈柱上懸掛廣告標語，而且還允許RIM在宣傳活動結束后繼續懸掛三個星期。

????With its shares trading at a fraction of what they were five years ago and dwindling ownership of the smartphone market, Research in Motion desperately needs a hit with BlackBerry 10, which rolls out on January 30. At this point, RIM's historic decline is well-documented. Through a combination of hubris and lack of innovation, the smartphone leader went from one being one of Fortune's Fastest Growing Companies, with a stunning annual expansion rate of 84%, to fighting for third place with Microsoft, which is also struggling in phones.

????Now RIM's (RIMM) struggle for relevance hinges on a new, unproven operating system and at least two new devices. Will they be enough? Thanks to many "leaks," here's what we know so far.

????There will be major promotion (Duh)

????This may be RIM's last chance, and the company knows it. Expect the company to pull out all the stops with press events in New York, Toronto, London, Paris, Johannesburg, and Dubai. According The Record, RIM plans to mark the launch of BlackBerry 10 later this month with a slew of promotion, including ice skating parties in Kitchener and Waterloo, Ontario. (RIM is headquartered in Waterloo.) Kitchener's city council is relaxing the rules. Normally, private companies can't use public property to advertise. But the city is allowing RIM to hang banners on lamp poles around city hall and keep them up for three weeks after the event.

????黑莓Z10

????RIM嘗試追趕蘋果iPhone的第一款作品是2008年發布的黑莓“風暴”觸屏手機。不過很多人認為這款手機經常出現故障，而且總體上不太好用。黑莓Z10可以說是RIM公司對“風暴”手機失敗的救贖之作。據說它搭載了一塊4.2英寸的全觸屏、高分辨率顯示屏，相素達到1280*768；安裝了一顆1.5GHz雙核ARM Cortex A9處理器，2GM的RAM，16GB儲存空間。光從硬件上看，它無疑可以和今天的許多主流智能手機相媲美。它還搭載了一枚200萬相素、2倍數碼變焦的前置攝相頭，具有拍攝720p視頻的能力；以及一顆800萬相素的背照式攝相頭，具有閃光燈功能，可自動對焦，具有5倍數碼變焦功能，可以拍攝1080p高清視頻。WiFi、藍牙、GPS、4G網速、近場通訊等熱門技術也是應有盡有。

????The BlackBerry Z10

????One of RIM's first attempts to play catch-up with the iPhone was the BlackBerry Storm, a touchscreen phone released in 2008 that critics found all-around glitchy and hard to use. The BlackBerry Z10 could well be the company's unofficial apology for the Storm fiasco. Rumored to pack a 4.2-inch full-touch, high-definition display with 1,280-by-768-resolution, a 1.5GHz dual-core ARM Cortex A9 processor, 2 gigabytes of RAM, and 16 gigabytes of storage, the device is no slouch is certainly comparable to many of today's smartphones. There's also a front-facing, 2-megapixel camera with 2x digital zoom and 720p resolution video recording capability. An 8-megapixel camera with flash, auto-focus, 5x digital zoom, and 1080p video recording is on the back. WiFi, Bluetooth, GPS, 4G mobile speeds, and Near Field Communications (NFC) technology are also included.